Successful Campaign 48 €
At the height of the financial crisis, of the year 2015, the company's strategy adapted to the unprecedented for Greek society harsh conditions of survival, giving the Greek public an excellent outlet to its problems through promoting a physically and spiritually healthy way of life.
The consequence of this action was to experience the 'Greek paradox’:
In spite of the difficult economic situation, a crowd of people hastened to sign up for one year membership with 48€, applied just for 7 hours, and staggered over every few hours, while increasing subscription costs.
An incredibly infrequent crowd was recorded, after midnight hours, covering a distance of 3 kilometers and resulted to register 60,000 new members across Greece, within 2 days.
This unusual event within a few hours, went viral on all social media, and websites which described the phenomenon as follows:
This unusual event within a few hours, went viral on all social media, and websites which described the phenomenon as follows:
This successful action, at the request of members, was repeated for another 2 years with impressive results:
The company's goal is by 2025 to expand its operations by initially striking the European site, and then Asia.
Other Campaigns
SCOOTER!
For the first time in Greece, with every annual subscription, Yava Fitness Centers offered an economical and ecological electric scooter.
1.000 members received the scooter and now reach their destination ecologically and inexpensively.
IT’S BIKE TIME!
Yava Fitness Centers, once again, made the difference!
Supporting the environment and adopting a fitness lifestyle.
With every annual subscription, offered a bicycle! So simple!